Designed and defined engaging experiences for unmet user needs and business opportunities.Interviewed users and facilitated focus groups to understand pain-points with Coventry Connect (adjuster/client portal) created IA, journey maps, wireframes, designed interactive prototypes using Axure and Adobe Photoshop, and presented research and UX road maps to business.Created and maintained documentation for business, marketing, and technology teams.
Performed and documented competitive analysis.Brought human-centered design approach to create a holistic, end-to-end experience to the user.Responsible for leading all teams in the digital transformation of the newly acquired Workers’ Compensation division. Liaison between Marketing, Product Development, Sales, Customer Service, Operations, and IT.Designed and developed online Mobile/Tablet work-order application for A&M Heating & Cooling reducing operating costs.Īpplication Technology Leader - UX Architect & UI Designer.Incorporated inventory management in Toe the Line’s POS system saving client $25K per year.Designed, wrote, and managed email marketing campaigns.
Created wireframes and designed interactive prototypes using Axure for unmet digital user needs. Gatheird user and business requirements. Company expert in Google Analytics, which led to creating monthly reporting, customized reporting, event tracking, etc. Lead and analyzed user research and usability test results. Redesigned Company Intranet and created wireframes and prototypes for public websites and Options Portal. Created use cases and documented business rules and expected online behaviors. Created prototypes, process flows, wireframes, and design specifications. Defined user requirements in response to business goals working with product management and technology partners. Participated in cross-functional agile teams, representing User Experience and Research alongside visual design, copywriting, product management, development and QA. User Experience and User Interface Designer |Interaction Design | User Research | User Testing | Information Architecture | User-Centered Research and Design |Use Case Development | Wireframing | Advanced Prototyping | Product Development | Requirements Elicitation and Documentation | Responsive Website Design | Mobile Design | Enterprise-wide Customer Experience Management |Strategic Planning | Road Map Development | Resource Management | Project Management | Relationship Management | Vendor Management |Agile & SDLC Methodologies| Business Case Management | CRM | Axure | Visio | Adobe Creative Suite | MS Office Suite of Products | Confluence | Jira | SharePoint. Highly skilled presenter with ability to influence others and win support on critical issues.Professional & Technical Skills Talent for building multi-functional teams while facilitating change management. Dynamic leader and motivator using an effective combination of analytical and interpersonal skills. In-depth experience with B2B and B2C markets. Tested and proven User Experience Leader with over 15 years of experience significantly improving customer - facing applications and websites in both Corporate and Agency settings using Agile methodology.
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